Elements: Art Direction, Design | HuffPost
At HuffPost, our visuals team received details for Running Mate, a podcast and series by HuffPost UK, which explains US politics to Brits. This branding was a blast and I loved the unexpected, quirky style needed to show the absurdity of American government. Also, this was all done entirely remote.
The opener animation, art managed by Yenwei Liu and I handled refining the storyboarding. Afterward, Fredy Delgado Jr. animated it and even made it into a motion graphics template that would allow the countdown number to be changed.
The palette really lends itself to the mood of the graphics package. In addition to what’s shown, I provided the text asset layouts for Fredy to export text animations as mogrts. Below is the logo and also the editable After Effects project that could swap out the waveform audio as well as text captions.
Audioboom page mockup I whipped up with sample images.
Credits
Creative Director: Ivylise Simones
Art Manager: Yenwei Liu
Art Director & Design: DeAndria Nacel
Motion Design: Fredy Delgado Jr.